“4 Ps of sales: professional, positive, personal & persistent.” Simona Vzes
4 Sales Ps explained:
- Professional: Clean and tidy professional clothing as well as professional manners inspire trust and commitment on the part of others.
- Positive: Positivity elicits positivity. Therefore being positive you may find it much easier to sell to people. You should be positive in not only about how you look but also about what you sell.
- Personal: You have to approach each customer in a customized way based on their needs and desires.
- Persistent: You cannot just walk away when people tell you “no,” unless there are serious reasons that you ought to respect. Being persistent in a way that is in sync with needs and desires of your potential customers should ultimately lead to success.
One of my colleagues who is brilliant at selling once told me that for her “a customer’s ‘NO’ is the first sign of selling.” However strange it may sound, in many successful cases of sales it is actually true. As long as your targeted customers reveal their doubts and arguments against buying your product or service, you have a good chance of eliminating these fears and turn them into profits!
“In sales excellent listening skills are more important than nonstop talking abilities.” Simona Vzes
Explanation: In this way you will learn about the needs and desires of your target audience and your speech will be in sync with what they want to hear.
“Remember that you are selling primarily not a product or service but value as perceived by your targeted customer.” Simona Vzes
Explanation: You can hardly sell a product or service if you do not know the needs and desires of your target audience. Needs and desires of customers are often not explicit but you may want to make sure you discover these to achieve greater sales success.
“While selling be not only confident in yourself but have full confidence in what you are selling.” Simona Vzes
“Act as if people would desperately need your product or service but not as if you would desperately need them.” Simona Vzes