Sales Tip #3

“Remember that you are selling primarily not a product or service but value as perceived by your targeted customer.” Simona Vzes

Explanation: You can hardly sell a product or service if you do not know the needs and desires of your target audience. Needs and desires of customers are often not explicit but you may want to make sure you discover these to achieve greater sales success.

Official marketing definition

There are numerous marketing definitions online but the approved definition by American Marketing Association, which also incorportes all aspects of the marketing mix, is as follows: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA, 2013).

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